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Terms & Conditions

Welcome to This document sets out the Terms and Conditions that apply when you buy one of our Products through our website (Purchase Terms and Conditions), and that apply to your use of our website (Website Terms and Conditions).

The Purchase Terms and Conditions apply to any purchases or orders that you make as a consumer through our website. By placing an order as a consumer (i.e. for purposes outside of your business, craft or profession) you agree to be bound by the terms and conditions set out below. If you wish to purchase Products for the purposes of a business, please get in touch.

By continuing to use our website, you agree to comply with our Website Terms and Conditions.

Here is some important information about us: Jude is a trading name, and a registered trademark, of The Wise Collective Limited, 320 City Road, London EC1V 2NZ, Company No: 13125899 and VAT No: GB376988124

Do you need extra help? If you would like this contract in another format (e.g. audio, large print, braille), please contact us using the contact details below.

If you have any questions relating to these Terms and Conditions, before you place an order, please contact our Customer Service Representatives by email at or call us on 02045245494

The following Purchase Terms and Conditions and Website Terms and Conditions will govern all contracts for sale that we enter into with you, the Customer, and your use of our website, to the exclusion of all other terms and conditions. Please read them carefully.

  1. These Terms and Conditions do not affect your statutory rights.

  2. We will happily treat each order for goods as an offer by you to purchase the goods subject to these Purchase Terms and Conditions. You are deemed to accept these Purchase Terms and Conditions when you place an order for goods with us.

  3. When you place your order through our website, you will receive an email from us acknowledging receipt of your order. This acknowledgement email does not constitute acceptance of it. Your offer is only accepted and our contract begins with you, our valued customer when you receive an Order Confirmation email from us.

  4. To be eligible to purchase Products on this Website and lawfully enter into and form contracts on this Website under English law you must:

    1. Provide your real name, phone number, e-mail address, payment details and other requested information

    2. Be over 18 years of age

    3. Stipulate a delivery address in the United Kingdom.

  5. By making an offer to buy a Product, you specifically authorise us to transmit information (including any updated information) or to obtain information about you from third parties from time to time, including but not limited to your debit or credit card number or credit reports, to authenticate your identity, to validate your credit card, to obtain an initial credit card authorisation and to authorise individual purchase transactions as well as to process and dispatch your order. We will also need to process information about your orders through your Jude account. For more information about how we may use your data, see our Privacy Policy.

  6. We will do all that we reasonably can to ensure that all of the information you give us when paying for the goods is secure by using an encrypted secure payment mechanism. However, in the absence of negligence on our part, any failure by us to comply with this contract or our Privacy Policy or breach by us of our duties under applicable laws, we will not be legally responsible to you for any loss that you may suffer if a third party gains unauthorised access to any information that you give us.

  7. Your order for goods is subject to availability. If we are unable to supply goods to you for any reason we will try to inform you of the situation and refund any monies paid. If your goods are not available for more than 28 days we will endeavour to contact you and offer you a refund. If, however, you have not received your goods after 28 days and we have not contacted you, please contact our customer services department.

  8. We will not be responsible for compensating you for any other losses which you may suffer if we do not supply goods. We do not often have problems with our suppliers, but this may happen from time to time.

  9. The Consumer Rights Act 2015 gives you certain legal rights (also known as ‘statutory rights’). The goods that we provide to you must be as described, fit for purpose and of satisfactory quality. We are under a legal duty to supply you with goods that are in conformity with this contract.

  10. Each Product purchased is sold subject to its Product Description. Please note that all drawings, descriptive matter, specifications and advertising on our website are for the sole purpose of giving approximate descriptions of the goods. There might be slight variations between this information and the products available when you place your order. For example, the packaging of the goods may be different from that shown on the site.

  11. We take all reasonable care to ensure that the details, descriptions and prices of Products appearing on the Website are correct at the time when the relevant information was entered onto the system but errors can occur and we reserve the right to rectify any mistakes from time to time. We also reserve the right to make changes such as withdrawing any Products and/or removing or editing any materials or content available on our Website.

  12. We are entitled to make adjustments to our prices to take account of any increase in our supplier's prices, the imposition of any new taxes or duties, or if due to an error or omission the price published for the goods on our website is wrong. The price of the Products on your order will need to be validated by us prior to processing your order. If there is a problem, we will inform you of the correct price and will give you the opportunity to purchase the goods at the correct price.

  13. Your information: You warrant that any personal information which you are required to provide when you checkout/register for an account is true, accurate, current and complete in all respects; and you will notify us immediately of any changes to your personal information. You agree not to impersonate any other person or entity or to use a false name or a name that you are not authorised to use.

  14. Privacy and Personal Information: Your privacy and personal information are important to us. Any personal information that you provide to us will be dealt with in line with our Privacy Policy, which explains what personal information we collect from you, how and why we collect, store, use and share such information, your rights in relation to your personal information and how to contact us and supervisory authorities if you have a query or complaint about the use of your personal information. 

  15. Medical Advice: We would always recommend consulting with your GP when you experience new symptoms or before starting any new supplement regimen.

  16. Prices: All prices on our website are in Pounds Sterling and exclusive of any delivery charges. Our VAT charges are outlined as below:

    1. Bamboo Pads / Bamboo Liners / Leak proof pants: Individuals purchasing incontinence Products such as pads, liners and leak proof underwear for their own personal use are zero rated for UK VAT. Our prices for these products are therefore shown exclusive of any VAT.

    2. Bladder Strength Supplements: Individuals purchasing our supplements are required to pay the standard UK VAT rate. Our prices for supplements are therefore shown inclusive of VAT.

  17. Delivery: Our delivery charges are £3.95 for orders under £36 and orders over £35 are charged free delivery. We deliver your goods directly to your home via Royal Mail usually within 3 - 5 days after your order has been accepted. Unfortunately at this time we are unable to deliver outside the UK but we aim to launch international deliveries soon.

  18. Subscribe & Save: Subscribe & Save is a subscription service offered by Jude. You must have a Jude account to purchase Products through our Subscribe & Save service and you may only use Subscribe & Save Products for personal use or somebody else’s personal use.

  19. Your subscriptions are personal to your account and you may not assign or transfer your subscription(s) or any of the benefits associated with Subscribe & Save to any third party account.

  20. The selection of Subscribe and Save Products and some Product Details (including price, discount and availability) may change over time. Each Subscribe & Save order will be subject to the then applicable subscription and Product Details. Before each Subscribe & Save order is dispatched to you, you will receive a Subscription Notification message including order details and instructions for cancelling or modifying your order if you wish to do so. You will also be sent an Order Confirmation email at the email address associated with your account confirming the order.

  21. Each Subscribe & Save order constitutes a separate offer from you to purchase a Subscribe & Save Product. The contract of sale for each Subscribe & Save Product is concluded when you receive an Order Confirmation.

  22. If any Subscribe & Save Product is no longer available for Subscribe & Save, we will notify you and give you the option to change your subscription to a suitable replacement. You can cancel your subscription if you do not wish to receive the replacement.

  23. For each Subscribe & Save order you will be charged the price (including VAT where appropriate) of each Subscribe & Save Product on the day your Subscribe & Save order is processed, as detailed in the Order Confirmation, less the applicable Subscribe & Save discount.

  24. The Subscribe & Save discount you receive will be the discount applicable to your Subscribe & Save Products at the time your order is processed, which we will set out in the Order Confirmation. Time-limited special offers or temporary promotional discounts only apply to Subscribe & Save orders placed while that discount or offer is available.

  25. The subscription discount is only applied to Products that are set up as a subscribable item and does not apply to any Products ordered as one time purchases.

  26. Items ordered through our Subscribe & Save service will be shipped automatically every 28, 84 or 168 days; until this service is cancelled by you or Jude. We use a standard 28 day month window to ensure your next subscription order arrives before your previous order runs out.

  27. The price of each Subscribe & Save order will be charged to the payment method specified in your account. If we cannot complete your Subscribe & Save order using this payment method, your Subscribe & Save subscription(s) will be cancelled.

  28. We can cancel, and you can change and cancel your Subscribe & Save subscription(s) at any time. You can change or cancel your subscriptions through your online account or by emailing us at or calling us on 020 4524 5494. Cancellation or modification will not affect Subscribe & Save orders for which you have already received an Order Confirmation. You will only be charged for the Subscribe and Save orders for which you have received an Order Confirmation and no further orders for Subscribe and Save Products will be placed.

  29. If you wish to cancel a Subscribe and Save order after you have received Order Confirmation, but before it has been dispatched, please use the order cancellation process set out in the Contract Cancellation section below. If you wish to return a Subscribe and Save Product once it has been shipped, see the section on Returns and exchanges, below.

  30. If you reactivate a Subscribe & Save subscription that you previously cancelled, you may find that the discounts are different to those that applied before you cancelled your subscription. The new discount will be applied to your future orders of that Subscribe & Save subscription.

  31. If we have any problems with your delivery address, we will notify you via email using the email address associated with your subscription and your Subscribe & Save subscription(s) will be automatically placed on hold. No additional Subscribe & Save orders will be processed or dispatched until the problem is resolved.

  32. Payment: payment for the goods must be made by you in accordance with our purchase procedure. All orders are positively debit/credit card sanctioned prior to dispatch. We accept no responsibility if any details you provide us with are incorrect or if any order is held up as a result of incorrect details.

    1. If your payment is not received by us and you have already received the goods, you must:

      1. pay for such goods as soon as possible and in any case within 30 days; or

      2. return them to us as soon as possible and in any case within 30 days. If so, you must keep the goods in your possession, take reasonable care of them (including ensuring that you follow any instructions or manuals given with the goods) and not use them before you return them to us.

    2. If you do not pay for the goods and fail to return them in accordance with clause 18(a), we may collect the goods from you at your expense. We will try to contact you to let you know if we intend to do this.

  33. Nothing in this clause affects your legal rights to cancel the contract during the cancellation period at paragraph 23.

  34. Fraud: In the event of unauthorised use of your credit or debit card, you should immediately notify your card provider in accordance with your account terms and conditions.

  35. Payments will show on your bank statements as being made to 'Wise Collective Limited'.

  36. Refusal of transaction: We may refuse to process a transaction for any reason or refuse service to anyone at any time at our sole discretion. Non-acceptance of an order may be a result of one of the following:

    1. The Product you ordered is unavailable from stock.

    2. Our inability to obtain authorisation for your payment.

    3. The identification of a pricing or Product description error.

    4. You are not meeting the eligibility to order criteria set out in the main Terms and Conditions

  37. Contract cancellation: Please note that you are entitled to cancel this contract if you so wish provided that you exercise your right no longer than 14 days after the day on which you receive the Products.

  38. 90 day money back guarantee: If the product is not working for you, you can request a refund for your first order within 90 days of placing your first order by calling us at 02045245494. You must include your name, your order number, the date of your purchase. In addition to that, we would like if you can fill in two forms in order to qualify for a refund.

    1. Bladder Health Onboarding Form 

    2. Progress Tracking Form 

    As all bodies are different, these forms will give us insights on how you interacted with our supplements, your symptoms before and after taking Jude. Regardless of the results, we will process your refund. 

    We will then let you know how and to which address you need to return your product to us in order to get your refund. You must return the product to us in order to get a refund. The refund will be transferred to your bank account within 4 weeks after receipt of the returned product. Please note that the shipping costs cannot be refunded to you.

  39. Returns and Exchanges: If you are unhappy with your purchase for any reason you can return any unopened and unused items to us in their original, sealed, packaging within 14 days of delivery of the goods for a full refund.

  40. To return items to us, please follow the instructions here You will be responsible for the return postage costs.

  41. Unfortunately, goods which are not in this condition cannot be returned and will not be eligible for a refund.

  42. Where goods are returned in accordance with this provision, we will happily reimburse any money already paid by you, excluding any delivery costs incurred by us. We shall reimburse you without undue delay, and not later than:

    1. 14 days after the day we received back from you any goods supplied; or

    2. (if earlier) 14 days after the day you provide evidence that you have returned the goods; or

    3. if there were no goods supplied, 14 days after the day on which we are informed about your decision to cancel this contract.

  43. If we have made a mistake with the delivery or the items delivered, then we will organise a swap for the correct items and will cover the cost of returning the goods to us and re-delivery of the replacement goods.

  44. We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement.

  45. We shall not be liable to you for any failure or delay in performance of our contract if it is due to an event beyond our reasonable control including, without limitation; acts of God, war, industrial dispute, fire, flood, tempest, national emergencies or the occurrence of a pandemic or epidemic (as defined by the WHO) or any impact upon our ability to perform our obligations under this contract resulting directly or indirectly from a pandemic or epidemic, which may affect our ability to honour our obligations under this contract and if so delayed we shall be entitled to a reasonable extension of time for performing such obligations or to cancel the contract as we deem appropriate.

  46. Our responsibility for everything other than damage due to our negligence will end at the time the carrier tries to deliver the goods to you. If you refuse delivery of a Product, you may be responsible for the cost of delivery and the cost of returning the Product to us. Please call us before you do this and we will happily clarify.

  47. Time limit for notification of claims. If goods arrive in a damaged condition you must inform us within 7 days of either:

    1. the date of delivery or

    2. the date when you ought reasonably to have known of the defect (where the defect is not apparent upon a reasonable inspection).

  48. We ask that you inform us of damaged and/or faulty goods as soon as possible to enable us to resolve the issue with the minimum of time and inconvenience. If damaged goods returned are found not to be defective and in full working order, they will be returned to you.

  49. If you no longer want or require the Product, we will not return them and you will be refunded in full, minus any shipping costs.

  50. Limitation on our liability: Except for any legal responsibility that we cannot exclude in law (such as for death or personal injury) or arising under applicable laws relating to the protection of your personal information, we are not legally responsible for any:

    1. losses that were not foreseeable to you and us when the contract was formed;

    2. losses that were not caused by any breach on our part;

    3. business losses; or

    4. losses to non-consumers.

  51. Complaints and applicable laws: The contract between us shall be deemed to have been made in England and shall be governed by the laws of England and Wales.

  52. We operate a complaints handling procedure which we will use to try to resolve disputes when they first arise. We will, however, endeavour to acknowledge all complaints within 7 working days. If you have a complaint, contact us using the address at the top of these Terms and Conditions.

  53. Any disputes will be subject to the non-exclusive jurisdiction of the courts of England and Wales. This means that you can choose whether to bring a claim in the courts of England and Wales or in the courts of another part of the UK in which you live.

  54. Our communications with you: In accordance with the Information Commissioner’s Office – Privacy and Electronic Communications Regulations, customers will be given the opportunity to opt-out of receiving promotional materials when initially providing their personal information, and during any subsequent electronic communications.

  55. We reserve the right to change these Terms and Conditions from time to time. Any such change shall not affect any contract subsisting between us at the time of such change.

  56. Complete Agreement:. These Terms and Conditions (including our privacy policy) contain all the terms which you have agreed with us in relation to any purchases from our website. relation to the use of the website.

  57. End of the contract: If this contract is ended it will not affect our right to receive any money which you owe to us under this contract.

  58. We reserve the right to assign, transfer, sub-contract or otherwise deal with our rights and/or obligations under these Terms and Conditions.

  59. Complete Agreement:. These Terms and Conditions (including our privacy policy) contain all the terms which you have agreed with us in relation to any purchases from our website.

  60. Trademark: All brand, product and service names or logos used in this site are the trademarks, trade names or service marks of The Wise Collective Limited unless otherwise stated. You may not market or distribute products or offer services under or by reference to or otherwise use or reproduce any such trademarks, trade names or service marks without the prior written permission of The Wise Collective Limited or the owner of such trademarks, trade names or service marks. Nothing contained on the Website should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any trademark displayed on the Website.

In addition and without prejudice to the above Terms and Conditions as applicable, the following terms and conditions apply to the use of our Website:

  1. You have permission to use our website, but we may withdraw or change our service at any time without notifying you and without legal responsibility to you.

  2. You may register for an account with our website and you must keep your account personal to you and must not share your passwords or allow anybody else to access your account. Please let us know immediately if you believe somebody else has accessed your account. You are responsible for any activity on our website arising out of any failure to keep your password confidential and may be held liable for any losses arising from such a failure.

  3. We may suspend or cancel your account or edit your account details at any time. You may cancel your account at any time.

  4. It is a condition of use of our website that your content is not distasteful, illegal, unlawful, does not infringe any person’s legal rights and is not capable of giving rise to legal action against any person.

  5. We frequently update our website and make changes to it, but on occasion, material may be out-of-date. No material on the site is intended to contain advice, and you must not rely on it. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

  6. We may discontinue or alter any or all of our website services and stop publishing our website at any time.

  7. We are the owner or licensee of all intellectual property rights in our website (such as the copyright and any rights in the designs) and in any of our material posted on it, protected by copyright.

  8. Any content that you submit to us or our website for storage, publication on, processing by, or transmission via, our website shall be subject to the following Terms and Conditions. You grant to us a worldwide, irrevocable, non-exclusive, royalty free licence to use, reproduce, store, and, with your specific consent, publish your content on and in relation to this website and you grant us the right to sub-license these rights. You grant us the right to bring an action for infringement of the rights under this clause.

  9. You waive all moral rights in your content to the maximum extent permitted by applicable law and you warrant and represent that all other moral rights in your content have been waived to the maximum extent permitted by applicable law.

  10. You may edit your content as permitted by the functionality on our website.

  11. Without prejudice to our other rights under these Terms and Conditions, if you breach any provision of these Terms and Conditions in any way, or if we reasonably suspect that you have breached these Terms and Conditions, we may delete, unpublish or edit any or all of your content.

  12. You may print one copy and download extracts of any page on the site for your personal reference, but not for commercial use without a licence from us. You must not alter anything, or use any illustrations, video, audio or photographs separately from the text that goes with them.

  13. If you breach these terms, you lose your right to use our site, and must destroy or return any copies you have made. We may permanently prohibit you from accessing our website.

  14. Any acts constituting an offence under the Computer Misuse Act 1990 will result in your right to using the site being withdrawn immediately. This could include introducing viruses, worms, Trojans and other technologically harmful or damaging material.

  15. You must not try to get access to our site or server or any connected database or make any 'attack' on the site. We are not legally responsible to you for any damage from viruses or other harmful material that you pick up via our site.

  16. Third party links - To provide increased value to our Users, we may provide links to other websites or resources for you to access at your sole discretion. You acknowledge and agree that, as you have chosen to enter the linked website we are not responsible for the availability of such external sites or resources, and do not review or endorse and are not responsible or liable, directly or indirectly, for (i) the privacy practices of such websites, (ii) the content of such websites, including (without limitation) any advertising, content, Products, goods or other materials or services on or available from such websites or resources or (iii) the use to which others make of these websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such advertising, content, Products, goods or other materials or services available on such external websites or resources.

  17. Complete Agreement:. These terms and conditions (including our privacy policy) contain all the terms which you have agreed with us in relation to your use of the website.

Model Cancellation Form

To: Jude, trading as The Wise Collective Limited.

Address: Jude, 320 City Road, London EC1V 2NZ 


I/We hereby give notice that I/we cancel my/our contract of sale of the following goods/for the supply of the following service:


Ordered On Received On

Name of Consumer

Address of Consumer

All Rights Reserved © The Wise Collective Limited 2024
320 City Rd, London EC1V 2NZ. VAT #376988124
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