We’re Jude. We’re a healthcare company here to smash bladder taboos, open up conversations about incontinence and help you get on with life, leak-free.
We’re thrilled that periods and the menopause are finally being spoken about. So what’s the big deal with wee? That’s why we’re talking about it.
In the thousands of conversations we had while researching the topic, almost every person used the word ‘embarrassed’, with many saying they couldn’t even talk to their GP. We realised the UK has some major problems:
No one talks about it. No one really knows how to help. No one realises there are preventative things you can do to stop it happening in the first place.
It takes around six months to get an NHS diagnosis and 12 months to start any kind of non-surgical treatment. What are you meant to do in the meantime?
Spoiler alert: it doesn’t have to be. We’re all told that childbirth and the menopause affect bladder strength, and while that might be true, it doesn’t have to be permanent.
Working with a team of leading doctors and gynaecologists, we’re here to tackle underlying issues – instead of just sticking a pad on the problem.
It’s why we use the words ‘bladder care’ instead of ‘incontinence’. And it’s why community and co-creation will always be central to our brand and philosophy. We’re not just about healthcare; we’re about people-care.
Bladder care in the UK is old-fashioned and outdated – fact. So to make sure we were creating products people would actually want to use, we got our community involved from the very start.
We also put sustainability and the environment at the centre of all we do, using green suppliers and processes at every stage. Unlike other incontinence pads, ours are fully compostable and gone within 100 days.
Plant-based
Planet friendly 
Chlorine-free
Hypoallergenic
Green supplierAll the latest from our team of doctors and specialists
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