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Written by

Kate Dyson

Kate is an award-winning content specialist who is passionate about women's health. Kate writes to empower women to understand their hormones, gynaecology and overall health.

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Strength from the floor up: Introducing PelviTONE™

If your pelvic floor feels weaker or less reliable than it once did, it can quietly affect your confidence, comfort and freedom of movement.

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These changes are common. They can appear after childbirth, during perimenopause and menopause, or simply with age, as the tissues and muscles that support the bladder and pelvic organs begin to change.

This means the natural support we automatically rely on suddenly feels less dependable. 

Jude’s Pelvic Floor Supplement is designed to support everyday pelvic floor strength, helping you feel confident and supported through daily movement. The proprietary PelviTONE™ formula works by nourishing the connective tissue, muscle energy systems and hydration that underpin pelvic support, allowing the pelvic floor to respond more effectively to pressure, movement and exercise.

Why does pelvic floor strength change?

The pelvic floor is a complex support system made up of muscles, connective tissue and highly hydrated structures. Together, they form a supportive base for the bladder, bowel and reproductive organs.

Over time, several factors can affect how well this system functions:

  • Changes in connective tissue, where collagen becomes less abundant reducing elasticity and support

  • Reduced muscle endurance, meaning pelvic muscles struggle to maintain a steady contraction throughout the day

  • Lower tissue hydration, which can make tissues feel less supple and resilient under pressure

  • Hormonal changes, particularly around menopause, which can influence tissue quality and muscle response

When these changes combine, our pelvic floor can respond more slowly or less effectively when pressure increases during coughing, laughing, lifting or exercise.

Jude’s Principal Scientist, Dr Zena Wehbe explains:

“The pelvic floor relies on both muscle strength and connective tissue integrity. Tthose tissues can lose some of their resilience. Supporting the underlying biology is an important part of maintaining pelvic floor function.”

How PelviTONE™ supports pelvic floor foundations

PelviTONE™ is designed to support your pelvic floor to keep it strong and responsive throughout the day.

PelviTONE™ supports pelvic floor muscle function and tissue integrity, helping muscles activate more effectively and sustain repeated contractions during movement and pelvic floor training.

How Nutrition and Pelvic Floor Exercises Work Together

Many women practise pelvic floor exercises consistently and still feel little change. This is rarely about commitment or effort. More often, it’s because exercise alone is only one part of effective pelvic floor support.

Strength is not built by squeezing harder or more often. Lasting progress depends on coordination, timing, and the ability to fully relax, supported by healthy, responsive tissue. For the body to adapt and strengthen, it also needs the right nutritional foundations. Without this wider support, the pelvic floor can struggle to respond – even with regular exercise.

PelviTONE™ is designed to complement pelvic floor exercises by providing nutritional support for these underlying systems. It helps your body respond more effectively to pelvic floor exercises, supporting long-term strength and endurance.

A formulation that supports everyday pelvic strength

PelviTONE™ has been developed in-house at Jude, guided by scientific expertise and led by our Principal Scientist, Dr Zena Wehbe. Each ingredient has been selected for its relevance to pelvic floor biology, alongside its form, quality and bioavailability.

The formulation is designed to support your body as it builds strength gradually, rather than forcing change. As Dr Wehbe explains:

“Our focus with PelviTONE™ was to support the tissues and muscles that provide pelvic support every day. That meant looking beyond short-term muscle contraction, and instead nourishing the connective tissue, hydration and energy systems the pelvic floor depends on.”

Supporting connective tissue structure

At the core of PelviTONE™ is hydrolysed Type I marine collagen, selected for its close match to the collagen found in pelvic connective tissue. This collagen helps support the structure and integrity of the tissues that act like a supportive hammock for the bladder and pelvic organs.

Hyaluronic acid works alongside it, helping tissues retain moisture so they remain supple, and resilient.

Fuel for pelvic floor muscle endurance

The pelvic floor relies on slow, sustained muscle contractions to provide ongoing support throughout the day. Creatine monohydrate has been included to support muscle energy availability. When paired with pelvic floor exercises, this helps the pelvic floor muscles to contract more effectively and maintain strength during repeated or prolonged use.

Support for sustained muscle function

Grape polyphenols support the performance of slow-twitch muscle fibres. These fibres are responsible for maintaining steady support rather than short bursts of force. They also help protect muscle cells from oxidative stress, which becomes more relevant as tissues age or recover from physical strain.

Foundations that help strength last

PelviTONE™ also includes key nutrients that support the systems pelvic strength relies on. Vitamin C contributes to normal collagen formation, while copper helps maintain normal connective tissue. Vitamin D and zinc support normal muscle function and cellular protection, helping pelvic support stay resilient over time.

Consistent Support for Your Pelvic Floor 

With consistent, daily use, PelviTONE™ is designed to support steadier pelvic floor function, improved muscle endurance and stronger connective tissue support. 

If pelvic floor symptoms are severe, sudden or worsening, it’s important to speak with a GP, menopause specialist or pelvic health physiotherapist for personalised advice.

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