Women of a certain attitude

Not a certain age.

Every line on every poster started with a real woman telling us what she'd got back.

Read their stories
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Women are strong. Sometimes their bladders are not.

One in three of us live with bladder symptoms. Fourteen million people. Over half will never ask anyone for help, and one in five say the reason is embarrassment.

This category taught her to be discreet, so we’re doing the opposite. We're celebrating the moments we get back: the laugh, the walk, the weekend away, the full night’s sleep.

We are women of a certain attitude, not a certain age.

Every poster was inspired by our community.

Every headline started as something a real woman in our community told us. The women you see on the posters are cast but the words are real. Meet the women behind the campaign.

Tina

"I've got a fairly active dog and I walk him three times a day. I'm active, I love yoga, I've done my pelvic floor exercises for years. Now the walks are just walks again."

Louise

"I walk my dogs every day and I'm back to hill walking. What's changed most is how I feel. More relaxed, calmer, out enjoying it rather than thinking about my bladder."

Paula

"I'm a full time carer, and that was the perfect excuse not to go to things. I don't need an excuse any more. I did a cruise in February and my confidence is so much better now."

Colette

"I love badminton, walks, days out, holidays and RHS Wisley, which is my happy place. I'd stopped doing most of it. Now my day goes by what I want to do, not where the loos are."

Tina

"I've got a fairly active dog and I walk him three times a day. I'm active, I love yoga, I've done my pelvic floor exercises for years. Now the walks are just walks again."

Louise

"I walk my dogs every day and I'm back to hill walking. What's changed most is how I feel. More relaxed, calmer, out enjoying it rather than thinking about my bladder."

Paula

"I'm a full time carer, and that was the perfect excuse not to go to things. I don't need an excuse any more. I did a cruise in February and my confidence is so much better now."

Colette

"I love badminton, walks, days out, holidays and RHS Wisley, which is my happy place. I'd stopped doing most of it. Now my day goes by what I want to do, not where the loos are."

London, September and October

Out now on billboards and street sites across the city.

Spotted one? Tag us @meet.jude for your chance to win a 12-month subscription of Jude

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Find your bladder support.

Choosing the right Jude supplement can help you feel more confident in your daily routine.

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*Jude products are food supplements, not medicines and are not intended to diagnose, treat, cure or prevent any disease. If symptoms persist, please speak to your GP or a healthcare professional.