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Jude's latest campaign is live across London.
Read about the real women who inspired it.
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Nourish Your Bladder With Jude
The UK's best-selling Bladder Health Supplement. Designed to help you live life on your terms.
Discreet delivery
Developed by experts
Natural ingredients
Backed by 3000+ studies
Made in the UK
Shop the range
Not sure where to start?
Take our 2 minute quiz to discover the ideal bladder support for you, plus 20% off your first order.
Discover the freedom women feel with Jude
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How Jude works
Over 60% of your urinary system is muscle
The bladder holds. The pelvic floor controls the release.
As we age we lose muscle strength and control
These muscles rely on consistent nutritional support to function well, just like the rest of your body
Jude supports you with targeted nutrition
Expert formulated to work with your body's natural muscle function — supporting bladder and pelvic floor health from within.
Clinically studied. Third-party tested. Award winning.
Join thousands of women who've seen results in less than 12 weeks
90%
felt less held back by their bladder
83%
wanted to continue Jude after 12 weeks
77%
felt more in control after 12 weeks
67%
noticed reduced urge to go
Trusted by 150,000+ women
Paula F.
Verified Buyer
“Almost 3 years ago I had started to become almost a recluse. I only left the house when I really had to and was always needing a loo nearby or waking up several times a night. So what changed? I found out about Jude. It wasn’t an instant fix but within 12 weeks I am now a much more confident lady. All thanks to Jude.”
Mandy G.
Verified Buyer
“I was a keen runner and was feeling so frustrated by leaks when running long distances. I was entering fewer races and worrying about toilet locations. I’d seen Jude in my Facebook feed and decided to give it a go. I was actually surprised that I did see an improvement within 12 weeks and I was back to running confidently again.”
Chrissie W.
Verified Buyer
“I started taking Jude just over 2 years ago, at which time I couldn’t do my daily walk without 2 or 3 visits to local toilets! Today I can do the same walk without a second thought. Jude has given me back my confidence and I’m no longer scared to leave the house. Jude has been life changing for me.”
Backed by the UK's top scientists and dieticians
State of the art food supplements. Expertly curated formulations. Our scientific research and product development is backed by the UK's top experts.
Dr. Michelle Griffin MB BChir, MRCOG, DFSRH
Global Expert in Women's Health
Advisor and charity partnerships
Dr. Anne Henderson MA MB BChir MRCOG
Consultant Urogynaecologist
Advisor at Jude
Dr. Zena Wehbe PhD, MSc
Principal Scientist at Jude
Leads scientific R&D for Jude’s supplements
Professor Leena Pradhan-Nabzdyk PhD MBA
Harvard Medical School Assistant Professor
Advisor at Jude
Lucy Jones
Award-winning dietitian consultant
Advisor at Jude
Dr. Michelle Griffin MB BChir, MRCOG, DFSRH
Global Expert in Women's Health
Advisor and charity partnerships
Dr. Anne Henderson MA MB BChir MRCOG
Consultant Urogynaecologist
Advisor at Jude
Dr. Zena Wehbe PhD, MSc
Principal Scientist at Jude
Leads scientific R&D for Jude’s supplements
Professor Leena Pradhan-Nabzdyk PhD MBA
Harvard Medical School Assistant Professor
Advisor at Jude
Lucy Jones
Award-winning dietitian consultant
Advisor at Jude
![[object Object]](https://a.storyblok.com/f/120285/2064x2382/05d2571a1a/peony-li.png/m/)
1 in 3 women live with leaks, urgency or other bladder weakness.
I know firsthand that the pelvic core is the foundation of our strength, femininity and dignity. I founded Jude to bring science, innovation and care to a part of health that’s too often ignored.
– Peony Li, Founder of Jude
The Jude Journal
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© 2026 The Wise Collective Limited. All rights reserved.
Registered in England & Wales, No. 13125899. Registered office: Unit 1, Angel Wharf, 59 Eagle Wharf Road, London N1 7ER. VAT No. 376988124.
*Jude products are food supplements, not medicines and are not intended to diagnose, treat, cure or prevent any disease. If symptoms persist, please speak to your GP or a healthcare professional.
