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Dr. Zena Wehbe PhD, MSc

Principal Scientist

Molecular pharmacologist with 15+ years in molecular biology and nutrition. Her PhD explored the role of estrogen in bladder function and led to a novel therapeutic for overactive bladder.

At Jude, she leads scientific R&D for overactive bladder and pelvic floor therapies, with a focus on post-menopausal women and hormonal health, bridging academic research and real-world clinical application.

PhD, Molecular Pharmacology & Drug Development · MSc (Hons), Cell and Molecular Biology · BSc (Hons), Nutrition and Dietetics

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The bladder diagnosis gap: 3 in 4 women have urgency, but only 1 in 5 have been told

You're up twice in the night, again. You know where every loo is on the high street. And when a sneeze is coming, you cross your legs, just in case. It's frustrating, but you've never really thought of it as something with a name.

You're far from alone and now we have the numbers to prove it. Our new study of 1,280 women, published in Continence, the journal of the International Continence Society, found a striking gap between the symptoms women live with and the diagnoses they've been given.

Nearly 3 in 4 women had bladder urgency. Only 1 in 5 had ever been diagnosed with it. At night, the gap was wider still: 6 in 10 were waking twice or more to pee, yet fewer than 1 in 20 had been told it was a recognised symptom.

It's the first study to map bladder symptoms in women who are already taking matters into their own hands with supplements and the gap showed up in every symptom we looked at.

We're Jude, specialists in bladder nutrition providing the best diet & lifestyle advice to maintain a healthy bladder.

1,280 women, one simple question

Our WISE study, short for Women's Incontinence Symptom Evaluation, surveyed 1,280 women who'd bought a Jude bladder supplement between May 2025 and February 2026. Their average age was 65, and almost all (96%) were in or past menopause.

Women described their leaks using the ICIQ-UI Short Form, a validated questionnaire continence specialists use, and answered questions on urgency, night-time trips and daytime frequency based on International Continence Society definitions. Then, for each symptom, we asked one simple question: has a healthcare professional ever diagnosed you with this?

The research was funded by Jude and designed with independent advisers Nikki Cotterill of UWE Bristol and Ashish Pradhan of Cambridge University Hospitals.

The symptoms were everywhere. The diagnoses weren't.

Here's what we found when we put women's symptoms side by side with the diagnoses they'd been given. The blue bars show who has each symptom now; the grey bars show who recalls ever being diagnosed with it.

Source: WISE study, Continence 2026 (Fig. 3A) · self-reported vs recalled diagnosis, N = 1,280

Urgency, that sudden "I need to go now" feeling, wasn't just the most common symptom. It was also the most bothersome, scoring 7.8 out of 10, and more than 8 in 10 women felt it every single day.

Rarely just one symptom

For most women, it wasn't one niggle but a whole cluster, and urgency, along with leaking before reaching the loo, sat at the heart of almost every combination.

Source: WISE study, Continence 2026 (Fig. 3B) · number of concurrent self-reported symptoms, N = 1,280

The single most common picture? All five symptoms at once. That's a lot to be living with, and a lot to go without a name.

Why so many symptoms stay nameless

We don’t fully know why this is the case but some reasons include:

  1. It feels awkward to bring up. An estimated 14 million people in the UK live with bladder problems, yet many don't feel able to talk about them, even with a doctor.

  2. It gets written off as "just age". More night-time trips or the odd leak can feel like part of life after menopause. Common, though, isn't the same as something you just have to put up with.

  3. Workarounds become routine. Knowing where every loo is, cutting back on drinks, wearing a pad "just in case", these habits can make symptoms feel manageable enough to never mention.

  4. Changes creep in slowly. When symptoms build over months or years, it's easy to lose track of how much has shifted.

And a missing diagnosis tends to mean missing support. Only 14% of the women in our study had been offered pelvic floor physiotherapy, and 15% medication for overactive bladder, likely because, without a diagnosis, referrals and prescriptions rarely follow.

Why putting a name to it matters

A diagnosis isn't just a label, it's a starting point. Once you know what's going on, you and your GP can look at options designed for it, from bladder training to pelvic floor exercises.

Our data hints at why that matters. Women who'd had pelvic floor physiotherapy had roughly half the odds of waking twice or more a night.

The good news is that getting there is often simpler than you might think. Overactive bladder, for example, is diagnosed mainly on your symptoms, so the conversation itself does a lot of the work.

Making the most of your appointment
  1. Keep a bladder diary. For a few days, jot down how often you go, roughly how much you drink and any leaks. Guidelines suggest three to seven days can help build a clear picture.

  2. Describe the impact, not just the symptom. Skipping the gym, planning routes around toilets, broken sleep, these details help your GP understand what it's really like.

  3. Ask the question directly. Something as simple as "Could this be overactive bladder?" can open the door.

Why it helps
  1. Turns a vague worry into clear detail

  2. Spots patterns you might miss

  3. Makes it easier to start talking

You don't need the perfect words. Bringing along what you've noticed is more than enough.

Your symptoms deserve a name

If you've recognised yourself in this article, you haven't left it too late, and you haven't done anything wrong. Most of the 1,280 women in our study were living with symptoms that had a name. They just hadn't been given it yet.

The key isn't to fix everything at once, but to notice your patterns and take one small step. Diet, lifestyle and supportive nutrition can all play a part, and they tend to work best once you know what you're working with.

If your symptoms are affecting your day-to-day life, it's worth speaking to your GP or a continence specialist. That conversation could be the start of real change.

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*Jude products are food supplements, not medicines and are not intended to diagnose, treat, cure or prevent any disease. If symptoms persist, please speak to your GP or a healthcare professional.